23 Brilliant Topics for Quality Blog Posts to Consider for Your Author Business

You’re planning to start your author blog. Or you want to revive the blog you haven’t looked at in ages. Congratulations, that is a wise decision. 

Quality blog posts play a vital role in the success of an author’s business. They serve as a platform for sharing valuable insights, connecting with readers, and promoting books effectively. 

However, choosing the right topics for your blog can sometimes be a daunting task. In this article, I have put together a list of 23 brilliant topics to consider, covering aspects like your journey as an author, the benefits of reading, book recommendations, and so much more. 

In an earlier article, I wrote about the reason you want to maintain a blog. And you’ve come to the conclusion that now is the perfect time to start writing a couple of posts. 

But what to write about? What are your readers looking for? What do they want to know about their favorite author?

Whether you’re a seasoned blogger or just starting a new blog, these topics will provide you with inspiration and guidance to create engaging and impactful blog posts that resonate with your readers.

Bringing your readers to your website and your author blog

First of all, let’s take a look at the path your readers went on to get to your website. How did they get to know you and your books? Make sure that wherever they are, they find their way to your website. 

Maybe you’ve connected with your people on social media platforms, like Instagram or Facebook, and they are eager to learn more about you and your author business. So you invite them via the “link in bio” to your website. Maybe they found your book on Goodreads or Bookbub. Make sure you have your website mentioned on your author page. 

Take every opportunity to lead your readers back to your website. This builds the know, like, and trust factor. And as you know, people buy from people they know, like and trust. 

Once you’ve invited your audience to your home on the world wide web, aka your website, you need to entertain them and show them what you’ve got. People don’t just come to your website and buy your books. They are there to learn more about you as an author. 

That’s where a blog comes in. Your author blog is the perfect tool to build that know, like and trust factor for your readers.

Figuring out what to blog about as an author

But what are some good topics for an author blog? You don’t only want to start a blog, you want to keep it going. It can be hard to know what your people want to find out about you and your author business. 

So how do you figure out what to blog about? You could brainstorm yourself. But sometimes, it’s hard to really put yourself into the shoes of your potential reader. You can read other blogs from fellow authors. Thing is, they have a different business—people connected with you, their favorite author (and not your fellow author friends) for a reason. You want to be authentic. 

Educate, Entertain, Engage, Inspire

Maybe you’ve heard of the 4 pillars of marketing? Your blog is a book marketing tool for your business on which you want to Educate, Entertain, Engage, and Inspire your readers. Your author blog is an excellent way to connect with your people, the people who want to get to know you better, and what your business and books are all about. Here’s how you can apply each pillar:

Educate

As an author, you can use your blog to educate readers about various elements related to your books. You can share background information about the book’s setting, historical context, or the research you did in writing the story. 

Another way to educate your readers is providing insights into your writing process, like character development, or themes explored in your books that are dear to your heart. By offering educational content, you, as the author, enhance the readers’ understanding and appreciation of your work.

Entertain

An author blog is a perfect platform to entertain your readers with engaging content. You can share short stories, excerpts from your books, or exclusive bonus material that adds depth to the reading experience. 

A few examples to think about are recipes, personal anecdotes, and fun book-related crossword puzzles. You will keep your readers entertained and immersed in your literary world.

Share with them your trip to Italy to do research for your upcoming book and include funny photos. It makes you more human, and people love to connect with you as a human, not only with your author business.

Engage

On your author blog, you can actively engage with your readers, fostering a sense of connection and community. By asking your readers questions at the end of a blog post, you encourage them to leave comments, ask questions, or participate in discussions about your books. 

As an author, you can also organize virtual book clubs, author Q&A sessions, or live chats to directly interact with their audience. You can share the recording in a blog post for others to watch and entice them to participate in a next session. 

Getting your readers engaged is also great for getting ideas for more blog posts. For example putting together a post with the most asked questions about a particular book. 

By engaging with readers, you build a loyal fan base and create an environment where your readers feel valued and connected to you and your books.

Inspire

Your books can inspire readers to start writing themselves. You can share personal stories, motivational pieces, and insights into your writing journey. 

Via dedicated blog posts, you are able to provide encouragement to aspiring writers, offer tips for overcoming creative blocks, or share your experience of overcoming challenges in the publishing industry. 

By being open book (haha) and transparent about your own struggles and successes, you can inspire your readers to pursue their own passions, embrace their creativity, and believe in their own potential, whether it’s being an author themselves or going after some other dreams they have. 

By utilizing these pillars effectively on your blog, you can build a comprehensive and engaging platform beyond the social media ones that goes further than just promoting your books. You can provide valuable content, entertain your readers, foster a sense of community, and inspire your audience, ultimately strengthening the bond between you as the author and your reading community.

All in all, there is a lot you can blog about. However I can imagine starting or reviving your author blog, it can be hard to come up with a couple of creative blogging ideas. So as a reader myself, I have put together a list of topics that I would like to read about if I find your author blog.

Staying consistent and your blogging strategy

Wrapping up, the 23 brilliant topics given in this article offer a wide range of ideas and inspiration for your author blog. Remember, quality blog posts are not only a way to showcase your writing skills, but they also serve as a valuable tool for connecting with readers and promoting your work. By incorporating these topics into your blog strategy, you can provide valuable insights, engage with your readers, and establish yourself as the go-to author in your genre.

Consistency is the magic sauce when it comes to maintaining an engaging blog. Commit to a regular posting schedule and don’t leave your readers hanging like suspenseful plot twists.

Listen to your readers’ comments and adapt your topics to keep them coming back for your next blog post.

Lastly, don’t be afraid to experiment and think outside the box. Use these topics as a starting point, and don’t be afraid to put your own unique spin on them. Add a pinch of your personality, or some humor. Embrace your creativity and you’ve got a blog post that’s uniquely you.

Now it’s time to get started. Choose a topic that resonates with you, conduct thorough research, and craft high-quality blog posts that will captivate your readers. Your author business blog has the potential to be a powerful tool for growth and success, so embrace the opportunities it offers and enjoy the journey as you connect with readers, build your brand, and advance your writing career.

And most of all, have fun!

More support through the Visibility Membership

If you want more topics like this, with the accompanying newsletter swipe files to send to your subscribers, plus social media posts templates, sign up for the Visibility Membership. It’s only $10 each month and it will keep you blogging. Read more about the VM here.

Because authors who blog and send newsletters regularly keep in touch with their reading community!