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You are here: Home / Content Creation / What is a Content Creator for Authors and How Can She Help

What is a Content Creator for Authors and How Can She Help

by Nicole

business owner and content creator for crafters together at work

Being an indie author and business owner is hard work. Especially because you also have a life and family to take care of. You love to write, it’s in your DNA. At one point your stories turned into books and your hobby into a livelihood. 

And that’s when things got busy. Because your hobby-turned-business got bigger and bigger. You got more and more on your to-do list. I know exactly what you mean because I’ve been through it myself. My sewing hobby became a sewing business. I made zipper pouches, bags, and adjusted clothes and curtains for the people in the area. But besides the actual sewing, I had to maintain a business to get my products to my buyers. 

Making a Proper Business Decision

When things get busy you need to make changes. We only have 24 hours in the day, right? Sometimes I wish I could start my day again at 1 pm in the afternoon. Wishful thinking!

That’s when prioritizing what’s most important in the moment comes into play. Tasks need to be put on the back burner and chances are they stay there for a long time. Surely you could drop certain tasks altogether and likely this will happen. But is that a good business decision? 

Wondering what if…?

Life changed things for me and now my sewing business is my hobby again. But I wonder… if I had the help needed would I still be in business? And how would my business have grown?

At the time, I had no idea what a content creator was and what she could potentially do for me. Maybe you don’t either. Let’s explore.

content creator for authors working on laptop outside
Content Creator at work

What is a content creator and what does she do for an indie author?

After working as a regular virtual assistant for a while, I realized my strength and what I enjoy most was content creation, especially writing. So I specialized in becoming a content creator. 

A content creator is a person who remotely supports a business owner with writing tasks that the business owner needs help with in return for a paid fee. 

These tasks are for example writing blog posts, newsletters, sales pages, and captions for social media, like Facebook and Instagram. But I also had assignments like writing intros for a crafting book, and writing the listings for shops. I love being a content creator and producing quality content!

Benefits of Hiring a Content Creator

She’s not an employee

In contrast to hiring someone to join your team as an employee, a content creator is a business owner herself. You could refer to her as a contractor or freelancer. A big benefit of working with a content creator is not having to pay employee benefits. As a business owner herself, she takes care of that within her own business.

Being remote has the benefit that you don’t need to provide her with a working place or equipment like a laptop or speedy internet access. Both of these benefits are cost-effective to the bottom line of your business.

Frees up valuable time

But working with a content creator has more pluses. When you work with a content creator, you free up valuable time. Time you can put into your business again. Time you can use to do what you love to do, which is writing. Time you can spend connecting with your target audience, your fans. This, in the end, could increase your business revenue. 

Makes being a writer more enjoyable

When you regain your time to write, it will likely make your work more enjoyable again. Think about it… being able to plot again, write again, and let those creative juices flow abundantly. Being a writer first and foremost, you’re going back to your foundation, back to why you wanted to turn your hobby of creating stories into a business and entertain your fans. 

Additional business insights for your author business

Another aspect of working with a content creator is having a partner who can give you additional business insight. I’m talking about turning your already awesome book into a blog post and then into a few social media posts. Or keeping your email subscribers posted on what is going on in your business and behind the scenes.

You and your content creator can talk about how you can improve your author business and reach more potential readers. She can provide you with advice on content marketing and how content can be repurposed and she can spot opportunities for you. This makes a content creator a great asset to your business. 

Content creator for authors at work on her laptop outside
Content Creator reviewing her work

When is it time to look for a content creator to assist in your author business?

I can imagine you asking yourself when it’s time to look for help in your author business. As I pointed out earlier, when you get overwhelmed by all the tasks in your business, you can do a couple of things, like prioritizing tasks. However, it is essential to go forward and not drop important aspects in your author business just because you simply don’t have the time to do them. It’s decision time.

Look at all your tasks, put them on paper and determine which ones you need to do to run your business. Think about administration, customer service, and writing articles to showcase your books. But also social media, keeping up with your blog and website, answering emails. And what about bookkeeping, writing newsletters, and so much more… This is besides your creative work as a fiction author which involves drafting stories, editing, revisions, designing your book cover, formatting your book… you catch my drift, right? 

You can learn more about which tasks you can outsource in the next article. 

Work with a content creator

I know you’d like to do it all yourself, just like other writers. Especially when you just start out. But there comes the point when there just isn’t enough time to do it all. That is the perfect time to look at this list you’ve made and see what you can outsource to a content creator. And I believe you should outsource being an indie author. It will only be good for your growing author business and, frankly, your sanity.

You don’t have to do it all alone. Do you already know what you need help with from a content creator? Is there an specific area where you struggle?

When you already know you need help from a content creator, let’s talk.

Filed Under: Content Creation

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Digital Marketing for Authors | Nicole
Weekly Woman of Words (WOW): Shalini Boland⁠ ⁠ Weekly Woman of Words (WOW): Shalini Boland⁠
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Imagine: You're working on a story-line and you're all focused and in the zone. Then the door to your office swings wide open and one of your family members (spouse, kids, doesn't matter) has a request. ⁠
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You sigh, maybe even roll your eyes because with your back to the door they won't see it anyway, turn around and with a smile plastered on your face say... but yes, let me take a look at that for you. ⁠
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Sounds familiar, right?⁠
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I get it, this is a hard one for most of us. We women, want to accommodate everyone around us. And sometimes that disturbs your working day. ⁠
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Learn to say no to unimportant requests from others, including your family. Your kids can accomplish a lot more than you give them credit for. It’s just easier when mom does it. ⁠
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And saying yes to lunch with a friend because you’re home anyway, takes a lot more time than eating a salad at your own kitchen table. ⁠
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It's time to say no during writing hours. It's not selfish, it's ok, and you can do it!⁠
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Do you find it hard to stay productive all the tim Do you find it hard to stay productive all the time?⁠
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I mean, that book is not gonna write itself. And it's not gonna magically appear in the hand of your readers, right?⁠
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Optimal productivity during the day is something we all strive for. But believe me, it's incredibly hard from time to time. I'm no stranger to it either. ⁠
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Time blocking is a planning technique perfect to avoid multitasking and to hold your concentrating longer. ⁠
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Combine it with the Pomodoro Technique of working for 50 minutes followed by a 10-minute break, you’ll notice you get more done during your working hours.⁠
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I've also heard authors call it "sprints". You write for 25 minutes followed by a 5-minute break. You can do this on your own but for a little more accountability, you can work with other authors. ⁠
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Get together on Zoom and write silently for 25 minutes. Then talk to each other in those 5-minute breaks about things you ran into, a little breakthrough you had while writing, or just how things are going. ⁠
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It works wonders having someone at the other end of the screen and "watching" what you do. ⁠
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Stay tuned for more tips to keep your productivity high and get your next book written.⁠
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