11 Important Steps How to Blog Consistently for Your Author Business

Are you as an author looking to boost your online presence and connect with readers other than connecting via social media? Look no further than the power of consistent blogging! 

Maintaining a blog with quality content not only allows you to showcase your writing skills but also serves as a valuable platform to engage with your audience, with your readers. 

The Interesting World of Blogging

The world of blogging is an interesting one, where setting goals can be your secret weapon to conquer blogging consistently. Whether you’re dreaming of expanding your readership, turning your blog into a moneymaker using additional affiliate products, or simply sharing your work and life as an author, having clear blogging goals is your compass to success. 

In this specific blog post, we’ll uncover 11 important steps on how to blog consistently and effectively for your author business, taking your online presence to new heights and beyond social media.

Going through these steps, you’ll find a treasure trove of tips to guide you on your blogging journey. Let’s dive in.

11 Steps How to Blog Consistently for Your Author Business

1. Decide to blog and stick to it

Committing to blogging on a regular basis requires a determined mindset. It is important to cultivate this positive mindset that will fuel your determination to consistently write, create, and share valuable content with your readers.

Remember, your blog is a place where you can express yourself and connect with your readers. Stick to your decision to write regular blog posts, even on days when inspiration feels elusive.

2. Create a content calendar

Sticking to your decision to blog becomes easier when you stay organized and in control of your blogging efforts, by crafting a content calendar including a posting schedule.

This handy tool provides an overview of your upcoming blog posts, helping you set clear deadlines and ensuring a steady flow of engaging content. Content that keeps your audience eagerly anticipating your next article.

3. Set realistic blogging goals regarding time and energy

Consider your available time and energy when planning your blog. Be realistic about how frequently you can write and publish posts without overwhelming yourself. It’s ok to publish one blog post per month, as long as you are consistent.

Write and post a combination of evergreen articles and timely pieces. Focusing on the evergreen content in between, content that remains relevant over time, allows you to maximize the impact of your efforts and gives you breathing space when needed.

4. Make it part of your marketing strategy

Unleash the secret weapon of your blog as a mighty marketing tool for your author business!

Recognize and leverage the potential, by aligning your content with your overall marketing strategy. Doing so, you can attract readers, build your author brand, and showcase your writing expertise and products. Your blog becomes a captivating gateway to engage and attract potential readers.

5. Write down content ideas

We’ve all had times where it’s hard to come up with the right content to put on our blogs. If only you had a bank with ideas to pull from. Well, inspiration can strike at any moment, so be prepared to capture your blog post ideas. Whether it’s during your walk with the dog, early in the morning while brushing your teeth, or talking to fellow authors. 

Capture blog post ideas as they come to you, whether it’s on the go using a notes app or jotting them down in a little notebook. Another way to come up with ideas is dedicating specific brainstorming sessions. By keeping a record of your ideas, you’ll never be short on topics when it’s time to write, keeping consistent writing blog posts.

6. Create a checklist for quickly writing your post 

Writing your blog posts becomes easier using a checklist to guide you through each blog post and it’ll help you to stay consistent by streamlining your writing process .

On this checklist, include crucial elements like adding images and crafting attention-grabbing headlines for readability. Not to mention planning on how you’ll promote your post. Consider creating templates for different types of posts to save time and maintain consistency.

7. Put it on your weekly/monthly calendar

Treat your blogging as an important task by scheduling dedicated time for it on your weekly or monthly calendar. Block off specific time slots for brainstorming, writing, editing, publishing, and promoting, just as you would do for working on your book.

By treating blogging as a priority, you ensure that it receives the attention and focus it deserves. You’ll become a consistent blogger in no time.

8. Work ahead

As we all know and experience, life can sometimes throw unexpected curveballs, so it’s wise to work ahead on your blog posts. By having a few posts scheduled in advance, you create a buffer for those busy or challenging times. This way, your blog remains active, even if life temporarily takes you away from writing your posts. 

Make use of the downtime in between bigger projects or busy schedules. Just like writing down ideas on the go, write a few paragraphs, or even a few sentences  in a Google Doc for your next blog post when you have 10 or 15 minutes. All this combined, will give you a heads’ start when sitting down to write your next blog post and it’ll save time and keep you consistent.

9. Invite guest bloggers

Being an author can be a lonely profession. Usually you’re sitting alone behind your desk plotting out stories and working on edits. Working together with others can be uplifting and forge strong ties. 

During periods when you’re unable to write, consider inviting your author friends to write a guest blog post to contribute to your author blog. Reach out to them or industry experts who can provide fresh perspectives and valuable content. It’s a win-win situation that keeps your blog active while showcasing different voices.

You can always return the favor by contributing to their blogs during their busy times. Doing so will also give you the opportunity to reach new people by tapping into their reading audience, increasing your own blog traffic. 

10. Get accountability

Besides having a friend, a fellow author, or inner circle help you with writing sprints for your book and stories, accountability can be a powerful motivator in maintaining consistency in writing blog posts as well. 

Find a writing buddy, join a supportive author group, or even organize writing sprints specifically for your blog content. Having someone or a group to cheer you on and keep you accountable increases your chances of blogging consistently.

11. Outsource

If you find yourself struggling to consistently produce blog content, despite these steps given in this blog post, consider outsourcing the task.

It is no good stressing yourself getting this marketing tool up and running when you’re swamped in other work, you as an author need to do yourself, like writing your book. 

One thing to keep in mind is that it’s important to find someone who knows how to get more visibility online and has the knowledge on doing keyword research (for search engine optimization or SEO). Someone who knows how to repurpose your books and stories into blog posts and write your posts in your unique voice.

When you find yourself in need of assistance, check my services here on the website.

Conclusion on how to stay consistent with a blog?

In conclusion, we’ve explored 11 important steps to help you blog consistently and successfully for your author business. Let’s recap:

1. Decide to blog and stick to it
2. Create a content calendar
3. Set realistic blogging goals regarding time and energy
4. Make it part of your marketing strategy
5. Write down content ideas
6. Create a checklist for quickly writing your post 
7. Put it on your weekly/monthly calendar
8. Work ahead
9. Invite guest bloggers
10. Get accountability
11. Outsource

From setting the right mindset and creating a content calendar to embracing accountability and considering outsourcing options, these steps serve as a roadmap to blogging consistently as well as blogging triumph. 

So, my dear author, take a leap of faith, embrace the power of blogging, and let your creativity flow. With dedication and these valuable steps in your arsenal, your blogging journey is bound to bring you closer to your readers and amplify your author business like never before. 

Get ready to rock your blogging goals and live your best blogging life!

Happy blogging!