You’ve had enough! You don’t want to continue like this anymore. There has to be another way, right? You work yourself to the bone and for what? To spend even less time with your family? That’s one of the main reasons you became an author and set up your author business in the first place, to create your own time schedule and be able to spend more time with them…
But you also love your author business and what you do. You love to write and the feedback you get from your readers is reason enough to keep going. It fills your heart every time you hear back from a reader who is over the moon with your story.
You realize, you need help!
So how do you go from here? You need help. Someone to support you in your author business, to support you with your writing. And you know just what you want to keep doing… obviously, the creative writing in your business. Because that is what you love to do and what you do best!
You wonder what tasks you could outsource. Outsourcing would give you so much more time to go back to your expertise, writing even more and better stories.
Tasks that you could hire help for are for example
- Admin tasks
- Web design and maintenance
- Customer service
- Social media management
- Bookkeeping and billing
- Listing your books
Outsource content creation for your author business
But also creating content. Writing blog posts and keeping in contact with your newsletter subscribers is so time consuming. Not to mention writing the captions for your Instagram posts and creating images for social media. This kind of writing is so different than the creative writing you do for your books.
And what about repurposing the content you already have? Think about your blog posts, podcast interviews, or guest performances in book clubs. In the past you’ve already produced so much content, it would be a shame to let that just sit there and not re-use again.
You need to hire a Content Creator and Repurposer. Someone that can take over that writing part in your business. The writing part in your business, that is not particularly your thing.
Tasks a Content Creator can take over
Writing blog posts
Having a thriving author business isn’t only a matter of writing an excellent book. You write the most beautiful, fun, or stories, but if nobody buys your books, you’ll end up with no business.
Potential readers need to find you and the beautiful product that you make. Writing blog posts is an excellent way to advertise what your business is all about. But content writing is an expertise in its own. A good blog post requires a lot of research for the right keywords and links so that Google will put your post in front of the right readers who are looking for your content and your books.
Writing good content takes time. Time you may not have or you may not want to spend your time on. That’s why working together with an expert in writing only can benefit your author business and dare I say even benefit your life.
Once your readers and potential customers of your books have found and read your articles about the amazing books you are writing, they want to keep in touch. Welcome them to your fanbase with a great series of emails directly in their inbox. Put together a Welcome Sequence to nurture them and get to know your reader better. And of course to let them know you better as well.
After initial introductions through the Welcome Sequence emails, keep in touch with them through a personalized email in the form of a newsletter each month. You can share what is going on in your author business, update them with new articles on your blog, how the writing of your newest book is coming along, and of course, books for purchase on your backlist.
Now if this is making you break out in a cold sweat, don’t worry. A Content Creator can help you with this process as well. A good Content Creator will write the emails in your voice as if you yourself have written these. Having them go out automatically every time a new subscriber joins your list and sending your newsletter out on a specific day of the week can all be part of the tasks you outsource to a Content Creator.
Writing sales letters
In the newsletters, you are not going to ask for the sale of your newest book. That’s what sales letters are for. It’s a special email that will land in your subscriber’s inbox during a launch, but certainly not every week.
You want to give more than you take.
But there comes a time you need to ask people to buy your book, otherwise you’re not a business but a charity. You’re a business woman, right? Bills need to be paid, contractors need to be hired, food needs to be put on the table. Money needs to get into your bank account.
Your subscribers are fans of your work and what better group of people than them to ask them to buy from you. A series of sales letters will prepare them to make a purchase. This is a process rather than just sending one email and asking them, hey, look at what I’ve made, you wanna buy it?
A Content Creator will help you prepare your potential customers to get ready for the sale.
Writing captions for social media
Social media is a big part of our lives these days. I’ve read that the average person spends almost 2.5 hours a day on social media. And billions of people are using platforms like Instagram, Facebook, and Goodreads. Combine that with the algorithm these platforms use that we don’t know about, and it can be hard to stand out.
It can be quite the challenge to write good captions for your social media posts. Plus choosing the right words to let Instagram or Facebook find your post and show it to your people is a tough task. It requires insight in SEO (search engine optimization) here too, same as for writing blog posts.
If writing captions is a hurdle for you, find a Content Creator (hello, that would be me!) who can take over this task and help you with it.
Let’s talk about repurposing content. If you have made a piece of content, there are a lot of ways you can repurpose it. You don’t always HAVE to start over when moving over to a different platform. Heck you don’t even WANT to do that!
Let’s look at some examples of content repurposing:
- From podcast interview to blog post
Turn the podcast interview where you were a guest into a SEO optimized blog post. You might have to ask for permission from the host to use the interview, but you’ll be telling your story in a different way. You can even link the podcast interview in your blog post.
- From video to blog post
Same is true for your guest appearance on a YouTube channel. You can repurpose that videos and turn it into a post for your blog as well, same as the podcast interview.
- From reel to blog post
Believe it or not but even a smaller video like a reel can become a blog post with which you can reach another part of your readers.
- From blog post to newsletter
Not everyone who follows you and your blog, always sees every post. Make them aware you have a new article on your website by sending out a newsletter.
- From story to newsletter
Wherever you have shared a story about yourself, like on your about page on your website, you can turn that story into a newsletter. Incorporate it in your welcome sequence and people will get to know (a little more about) you right in their inbox.
- From blog post to social media captions
From a good written blog post you can digest a lot of social media posts and captions. Wouldn’t it be great not having to think about what you wanna post on social media each time, rather than to pull from your blog posts?
Where would you like to start repurposing your content?
You wondered what tasks within your author business you could outsource to a Content Creator. You want to free up more time to either write more or spend more time with your family. Besides the obvious admin tasks, there are some tasks that ask for creative thinking, but aren’t your forte.
I’ve shown you that a Content Creator can help you with the other writing parts in your business. Think about writing blog posts, a welcome sequence, newsletters, sales letters, and social media captions. But also repurposing the content you already have is something a Content Creator can support you in your business.